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A second visit to the USA by Mr Larter led to the purchase of a state of the art “Cine 180” attraction which would be the star attraction of the soon to be opened theme park. This new addition prompted the management team to adopt an American theme for the park. However, a decision still had to be made about what to call the place.

Management locked themselves away for a day with an advertising agency to come up with a suitable name. However, the meeting was without success. The following day, a member of the marketing agency called Mr Larter to suggest that a nearby road may hold the key to the theme park’s name. “Pleasurewood Hill” runs alongside the adjacent Gunton Hall complex. The name and theme were sewn together to create “Pleasurewood Hills American Theme Park”.

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