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In 1990, the management team at the time staged a successful buyout of the park. The new team set to work bringing a number of new attractions to the park during their six year reign, with the largest acquisitions being the Log Flume and Cannonball Express rollercoaster.

This management team also signed a deal which would bring Mr Blobby's Crinkley Bottom TV Studios to the park in 1995, replacing the Castle Theatre shows. As part of this deal, Noel Edmonds would make occasional promotional visits to the park.

As a direct result of this new arrangement, the original American theme was abandoned and the park began to describe itself as a “Family theme park”.

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